When you launch your first new product line in five years – in partnership with Google – and it represents a sea change in how you actually do business, getting the packaging right is critical. Working in conjunction with exceptional Sr. Designer Bernadette Nguyen and under the guidance of CD Steve Levy and VP of Brand Shannon Hendrickson, we created a series of packaging that would apply both to traditional sales delivery (eComm or direct sales) as well as stand out on retail shelves (BestBuy, Costco, etc.) alongside competitor product. The packaging needed to be visually striking, but also communicate the value of the ADT+G partnership and how that supports and enhances the benefits of the products themselves. Bernadette came up with a clean, modern design befitting the product and partnership, while I provided concise brand and product copy