This project was born out of the need to announce that ADT and Google had formed a partnership that would begin with ADT professionally installing Nest Doorbells as part of ADT systems.

The concept – Security is in our DNA – was inspired by an animation exploration created by our animator, Angelo Cole. His expanding spiral animation of the Doorbell had a strong resemblance to a strand of DNA. It was an immediate extrapolation from animation to concept, with strong art direction from fellow ACD Kinsey Sowar.

The result was a fast-paced, minimalist introduction of the Nest Doorbell to ADT customers, which further established the partnership between ADT and Google.