One of my great interests is to promote and expand the use of clean, renewable energy in any area applicable. To that end, I had the pleasure of collaborating with Bay-area-based electric bus manufacturer Proterra.

The company was already making inroads into municipal transportation agencies. But widespread adoption would only come when the company was able to convince agencies that it made ECONOMIC sense, and not just environmental and quality-of-life sense, to convert fleets to electric.

So we needed to create collateral that clearly laid out the cost advantages of ET (Electric Transit) – namely a much lower cost to operate over time and a longer lifespan – and overcome the range anxiety barrier that consumers in general still have in the wider EV market. The information is presented in compelling graphical form, with an easy-to-digest design from collaborator Sybil Rhodes.