The new partnership between ADT and Google was BIG. Google literally invested in ADT. Our small but mighty in-house creative team - Blue Gravy - was tasked with creating compelling campaigns to announce the partnership. Collaborating with exceptional designers Adriana Portobanco and Ashley Courtney, and under the guidance of CD Steve Levy, we created and executed five campaign concepts in little more than 48 hours. All of the campaigns were built around introducing the intelligence of Google together with the security of ADT in a single solution.

Following are three of those campaigns. This first one demonstrated that partnership just wasn’t smart, it was brilliant. In part, it served as inspiration for the “Brilliantly Safe” launch campaign. S/O to Adriana for the ‘brand ad’ copy, though I did provide the campaign title and worked on much of the other copy with her.